Develop global web content strategy: Design and execute a comprehensive web content strategy that aligns with the company’s mission and brand identity while enhancing the overall customer journey.
Create engaging website content: Develop and manage compelling, informative website content tailored to resonate with target audiences and contribute directly to sales growth.
Collaborate across teams: Work closely with cross-functional teams—including marketing, design, and development—to ensure a cohesive, high-quality online experience that reflects product and brand values.
Optimize for search engines: Apply SEO best practices to all web content to increase visibility, drive organic traffic, and support improved sales conversion rates.
Maintain content accuracy and consistency: Oversee regular website content updates, ensuring relevance, accuracy, and alignment with brand messaging and tone.
Analyze performance and improve UX: Monitor website performance and user behavior to identify opportunities for content improvement, customer journey optimization, and increased conversion rates.
Educational background: Bachelor’s degree in Marketing, Communications, or a related field.
Web content management experience: Proven experience as a Web Content Manager or in a similar role, ideally with a global focus and strong emphasis on e-commerce and branding.
Sales-focused communication skills: Exceptional written and verbal communication abilities, with a strong focus on creating persuasive, sales-driven content.
SEO expertise: Proficiency in search engine optimization and content optimization techniques to enhance visibility and engagement.
Project management capabilities: Strong project management and organizational skills to effectively coordinate content initiatives across teams.
Creative content development: Ability to think creatively and translate complex technical concepts into clear, user-friendly, and sales-oriented content.
Technical tool proficiency: Experienced in using content management systems (CMS) and web analytics tools to publish and evaluate content performance.
Attention to detail: A keen eye for detail and a strong commitment to delivering high-quality, error-free content.
UX and web design awareness: Knowledge of web design principles and user experience (UX) best practices is considered a valuable asset.